Marketing


In the dynamic and competitive world of risk, the business of marketing is a great deal more than just promotion. Marketing managers and executives need to look ahead to anticipate and identify the kind of new products required in a changing commercial environment, constantly coming up with new ideas to broaden their business appeal. Then they need to develop those products - based on rigorous analysis of the underlying risks - price them, test them in the marketplace and manage the processes of promotion, selling and distribution.

All insurance companies want to lead their respective markets. Roles in this area - which can include market analysis, strategic planning, branding, advertising and public relations - are incredibly varied and interesting, so they are in great demand.

Qualifications required for marketing careers

Marketing has become one of the most popular career choices for graduates, and although any degree subject is accepted, you may stand a better chance if your course has included marketing, communications, business/management, or information systems. A qualification from the Chartered Institute of Marketing may also open doors for you.

Skills and qualities required a career in marketing

You'll need to show initiative, analytical skills and creativity, as well as competence in IT and. Well-developed communication skills, the ability to work under pressure and to deadlines and the confidence to be able to 'sell your ideas' are also very important.